The days when people were “sandwiched” between two boards
suspended on straps have gone by the wayside because the “Human Billboard” has
given way to the “Digital Billboard”.
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| Human_billboard_Atlanta from [Public domain] Wikipedia by Scott Ehardt |
Yes, the new media technologies are “smart”
and people today are much savvier with their iPhones, laptops and use of social
media like YouTube, Facebook, Instagram and the like. However, it does not mean
that the old media technologies have disappeared altogether.
On the contrary, Sandwich Boards and their
companion posters are still one of the most widely used and effective mobile
advertising methods around and their use has been steadily growing. Why are Sandwich Boards still preferred over
other advertising methods? The reason is simple. They work! Sandwich boards
have taken a stand to address a different audience of passers-by which travels
by foot rather than moving vehicles.
Today’s sandwich boards occupy the city
sidewalks or inside of shopping malls, airports, hotels and even convention
centers. Then again, many if not most of them, are still deployed just outside
the retail stores, offices, restaurants, parking stalls and more recently at garage
and yard sales, arts and crafts fairs, moving sales and other venues where an announcement,
information-giving or directions are required.
Author:
Ihor Cap
